Google Inc has stepped in handset market with its maiden model ‘Nexus One ’.
RIM, Apple, and HTC were trying to penetrate conventional mobile handset market with its smart phones. Google also entered in this race with its smart phone ‘Nexus One’. Conventional handset market manufacturer Nokia, Samsung, LG, Motorola & other are also came up with very good tough screen high end phones. And these phones (e.g. Samsung’s Omnia, and LG’s Viewty, Chocolate, Arena) have very good market.
Technical Specification
Brand Name: Nexus One
HW: Capacitive Touch Screen, Candy Bar by HTC
SW: Android 2.1 (Éclair)
Processor: QSD 8250 Snapdragon 1 Ghz (Qualcomm)
Dimension: 119 mm x 59.8 mm x 11.5 mm
Weight: 130 g
Memory: 512 MB
MMC: 4 GB (expend up to 32 GB)
Display: OLED display, 480 x 800 px (100,000:1 contrast, 1ms response date)
Camera: 5 mp
Power: Idle: 250 hrs (3G)
Talk Time: 7 hrs (3G)
Connectivity: Wi-Fi, BT, A-GPS
Cellular: 2G: Quad Band
3G: Tri Band UMTS
HSDPA/HSUPA
Negative:
1. Design is as available models (touch screen, candy bar)
2. Price tag is little higher
3. Power consumption can improve to increase battery life
4. Various applications can download / implement on Android based phone. It increases security risks. So security part needs to be checked.
Positive:
1. Good processor 1 GHz
2. HSDPA/ HSUPA support (need to check technical)
3. Dimension & weight is good
4. Display is good
5. Camera & Video is competitive ( Camera: 5 megapixel, Video (720 x480 at 20 frame per second or higher), auto focus)
6. Various applications can download / implement on Android based phone.
General details
Mobile phone user can divide in following three classes according to usage buying pattern.
Class1A: Basic phone functionality i.e. Call, SMS
Class1B: Basic phone functionality i.e. Call, SMS, FM, VGA Camera
Class2A: Basic phone functionality i.e. Call, SMS, Addition functionality: FM, MMS, Browser, Camera (Camera phone)
Class2B: Basic phone functionality i.e. Call, SMS, Addition functionality: FM, MMS, Browser, MP3 player (Music Phone)
Class3A: Stylish phone (Trendy design, Candy bar, touch screen) in addition
Class3B: Smart phone
Other features: QWERTY keypads, GPS, other application are addition based on model to model Type: Bar, Slide & Folder
Google targets Class3 users with Nexus One. Other companies are in market since long time for every class users. Let see what will happen in future
Google Business Model (mobile handset development)
Every model manufacture has following three basic phases
1. SW development
2. Functionality SW development (Driver, Protocol, etc)
3. HW Design
In technical terms Upper Layer SW is of Google (Android SW development platform). For other Google is dependant on Qualcomm & HTC (n case of Nexus One). Dependency on other companies is considerable factor.
In case of other competitor companies (Nokia, Samsung, LG etc) they have all phase facilities. And Android SW development platform is open for all to use. According to news Samsung & LG is launching numerous model on Android platform (similar to Nexus One and other also) in 2010 (from mid range to smart phone).
Marketing point of view Samsung, Nokia, LG & other have their own established sales channels.
Google has following three challenges
1. To be establish in market as entry player
2. Competition with existing major players
3. Better quality product on competitive price
P.S.:
1. Touch screen candy phone are available in market at price tag start ~7K INR
2. I am not including Chinese phones in my discussion
